Tuesday, November 29, 2011

The big push

The cold has finally arrived in Central Arkansas.  To our east and north, snow fell last night.  Everywhere you look, students are wrapped in jackets and hoods, hands muffled in pockets, hats and scarfs.

It's the perfect environment for our sale to benefit Craftin' for CASA on Thursday.  The sun will be out, but the air will be crisp.  People will be rushing to class, to the dorm, to lunch, and they'll see colorful knitwear hanging from clotheslines around our tents.  We want them to see the warmth, to anticipate feeling it around their necks or over their ears.

We have one opportunity to raise funds and raise awareness of CASA's work.  And we choose to do it with the material objects we make with our own hands.  There are a million details to take care of between now and the opening of the sale, and I fret over every one of them, hoping that it will all come together, wondering what I've forgotten.

But in the end, it's the cold air and the winter sun that will be our biggest allies.  If people feel the cold, they will come for the warmth.  If they are surrounded by bare branches, they will adorn themselves with color.  If they see they can make a difference, they will contribute.  All we have to do is be ready with the merchandise.

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